Scholarly Works per year
Scholarly Works per year
Description
Prior research has shown the independent effects of average product ratings and number of reviews for online purchases, but the relative influence of these aggregate review attributes is still debated in the literature. In this research, the authors dem...
| Date made available | 2018 |
|---|---|
| Publisher | figshare |
Research output
- 1 Article
-
Swayed by the numbers: The consequences of displaying product review attributes
Watson, J., Ghosh, A. P. & Trusov, M., Nov 2018, In: Journal of marketing. 82, 6, p. 109-131 23 p.Research output: Contribution to journal › Article › peer-review
61 Scopus citations