Scholarly Works per year
Scholarly Works per year
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Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Scholarly Works
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From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market
Montecchi, M., Micheli, M. R., Campana, M. & Schau, H. J., 2023, (Accepted/In press) In: Journal of Public Policy and Marketing.Research output: Contribution to journal › Article › peer-review
Open Access -
How Practice Diffusion Drives IoT Technology Adoption and Institutionalization of Solutions in Service Ecosystems
Akaka, M. A., Schau, H. J. & Vargo, S. L., 2023, Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023. Bui, T. X. (ed.). IEEE Computer Society, p. 1427-1435 9 p. (Proceedings of the Annual Hawaii International Conference on System Sciences; vol. 2023-January).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Introduction to the Internet of Everything Minitrack
Kietzmann, J., de Beer, J. & Schau, H. J., 2023, In: Proceedings of the Annual Hawaii International Conference on System Sciences. 2023-January, p. 4181 1 p.Research output: Contribution to journal › Editorial › peer-review
Datasets
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A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit
Patel, M. S. (Creator), Milkman, K. L. (Creator), Gandhi, L. (Creator), Graci, H. N. (Creator), Gromet, D. (Creator), Ho, H. (Creator), Kay, J. S. (Creator), Lee, T. W. (Creator), Rothschild, J. (Creator), Akinola, M. (Creator), Beshears, J. (Creator), Bogard, J. E. (Creator), Buttenheim, A. (Creator), Chabris, C. (Creator), Chapman, G. B. (Creator), Choi, J. J. (Creator), Dai, H. (Creator), Fox, C. R. (Creator), Goren, A. (Creator), Hilchey, M. D. (Creator), Hmurovic, J. (Creator), John, L. K. (Creator), Karlan, D. (Creator), Kim, M. (Creator), Laibson, D. (Creator), Lamberton, C. (Creator), Madrian, B. C. (Creator), Meyer, M. N. (Creator), Modanu, M. (Creator), Nam, J. (Creator), Rogers, T. (Creator), Rondina, R. (Creator), Saccardo, S. (Creator), Shermohammed, M. (Creator), Soman, D. (Creator), Sparks, J. (Creator), Warren, C. (Creator), Weber, M. (Creator), Berman, R. (Creator), Evans, C. N. (Creator), Lee, S. H. (Creator), Snider, C. K. (Creator), Tsukayama, E. (Creator), Van den Bulte, C. (Creator), Volpp, K. G. (Creator) & Duckworth, A. L. (Creator), SAGE Journals, 2022
DOI: 10.25384/sage.c.6232816.v1, https://sage.figshare.com/collections/A_Randomized_Trial_of_Behavioral_Nudges_Delivered_Through_Text_Messages_to_Increase_Influenza_Vaccination_Among_Patients_With_an_Upcoming_Primary_Care_Visit/6232816/1
Dataset