Scholarly Works per year
Scholarly Works per year
Fingerprint
Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
-
From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market
Montecchi, M., Micheli, M. R., Campana, M. & Schau, H. J., Jan 2024, In: Journal of Public Policy and Marketing. 43, 1, p. 10-30 21 p.Research output: Contribution to journal › Article › peer-review
Open Access12 Scopus citations -
The downsides of specialization: the impact of business incubator's specialization on startups' R&D efficiency and venture capital financing
Cao, Z., Cunningham, L. F., Gao, W. & Liu, Y., Jan 2024, In: R and D Management. 54, 1, p. 39-59 21 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations -
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
Frias, K. M., Ghosh, M., Janakiraman, N., Duhan, D. F. & Lusch, R. F., Sep 2023, In: Journal of marketing. 87, 5, p. 679-697 19 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations
Datasets
-
Brand Coolness
Warren, C. (Creator), Batra, R. (Creator), Loureiro, S. M. C. (Creator) & Bagozzi, R. P. (Creator), figshare, 2019
DOI: 10.25384/sage.c.4548725.v1, https://sage.figshare.com/collections/Brand_Coolness/4548725/1
Dataset
-
A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit
Patel, M. S. (Creator), Milkman, K. L. (Creator), Gandhi, L. (Creator), Graci, H. N. (Creator), Gromet, D. (Creator), Ho, H. (Creator), Kay, J. S. (Creator), Lee, T. W. (Creator), Rothschild, J. (Creator), Akinola, M. (Creator), Beshears, J. (Creator), Bogard, J. E. (Creator), Buttenheim, A. (Creator), Chabris, C. (Creator), Chapman, G. B. (Creator), Choi, J. J. (Creator), Dai, H. (Creator), Fox, C. R. (Creator), Goren, A. (Creator), Hilchey, M. D. (Creator), Hmurovic, J. (Creator), John, L. K. (Creator), Karlan, D. (Creator), Kim, M. (Creator), Laibson, D. (Creator), Lamberton, C. (Creator), Madrian, B. C. (Creator), Meyer, M. N. (Creator), Modanu, M. (Creator), Nam, J. (Creator), Rogers, T. (Creator), Rondina, R. (Creator), Saccardo, S. (Creator), Shermohammed, M. (Creator), Soman, D. (Creator), Sparks, J. (Creator), Warren, C. (Creator), Weber, M. (Creator), Berman, R. (Creator), Evans, C. N. (Creator), Lee, S. H. (Creator), Snider, C. K. (Creator), Tsukayama, E. (Creator), Van den Bulte, C. (Creator), Volpp, K. G. (Creator) & Duckworth, A. L. (Creator), SAGE Journals, 2022
DOI: 10.25384/sage.c.6232816.v1, https://sage.figshare.com/collections/A_Randomized_Trial_of_Behavioral_Nudges_Delivered_Through_Text_Messages_to_Increase_Influenza_Vaccination_Among_Patients_With_an_Upcoming_Primary_Care_Visit/6232816/1
Dataset
-
Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
Gao, W. (Contributor), Ji, L. (Creator), Liu, Y. (Creator) & Sun, Q. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4921614.v1, https://sage.figshare.com/collections/Branding_Cultural_Products_in_International_Markets_A_Study_of_Hollywood_Movies_in_China/4921614/1
Dataset