Scholarly Works per year
Scholarly Works per year
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Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
Scholarly Works
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Conceptualizing and Measuring Nostalgia for Eras
Farmer, M. & Warren, C., 2026, (Accepted/In press) In: Journal of Advertising.Research output: Contribution to journal › Article › peer-review
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How Does AI Disclosure Shape Trust? Unpacking the Role of Legitimacy
Schilke, O. & Reimann, M., 2026, (Accepted/In press) In: Social psychology quarterly.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
Language as Means and Ends: How Generative Artificial Intelligence Automates, Amplifies, and Reinvents Language in Marketing
Reimann, M. & Kronrod, A., 2026, (Accepted/In press) In: Journal of the Association for Consumer Research.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations
Datasets
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Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
Watson, J. (Creator), Ghosh, A. P. (Creator) & Trusov, M. (Creator), figshare, 2018
DOI: 10.25384/sage.c.4255976.v1, https://figshare.com/collections/Swayed_by_the_Numbers_The_Consequences_of_Displaying_Product_Review_Attributes/4255976/1
Dataset
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Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
Watson, J. (Creator), Ghosh, A. P. (Creator) & Trusov, M. (Creator), figshare, 2018
DOI: 10.25384/sage.c.4255976, https://figshare.com/collections/Swayed_by_the_Numbers_The_Consequences_of_Displaying_Product_Review_Attributes/4255976
Dataset
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A Randomized Trial of Behavioral Nudges Delivered Through Text Messages to Increase Influenza Vaccination Among Patients With an Upcoming Primary Care Visit
Patel, M. S. (Creator), Milkman, K. L. (Creator), Gandhi, L. (Creator), Graci, H. N. (Creator), Gromet, D. (Creator), Ho, H. (Creator), Kay, J. S. (Creator), Lee, T. W. (Creator), Rothschild, J. (Creator), Akinola, M. (Creator), Beshears, J. (Creator), Bogard, J. E. (Creator), Buttenheim, A. (Creator), Chabris, C. (Creator), Chapman, G. B. (Creator), Choi, J. J. (Creator), Dai, H. (Creator), Fox, C. R. (Creator), Goren, A. (Creator), Hilchey, M. D. (Creator), Hmurovic, J. (Creator), John, L. K. (Creator), Karlan, D. (Creator), Kim, M. (Creator), Laibson, D. (Creator), Lamberton, C. (Creator), Madrian, B. C. (Creator), Meyer, M. N. (Creator), Modanu, M. (Creator), Nam, J. (Creator), Rogers, T. (Creator), Rondina, R. (Creator), Saccardo, S. (Creator), Shermohammed, M. (Creator), Soman, D. (Creator), Sparks, J. (Creator), Warren, C. (Creator), Weber, M. (Creator), Berman, R. (Creator), Evans, C. N. (Creator), Lee, S. H. (Creator), Snider, C. K. (Creator), Tsukayama, E. (Creator), Van den Bulte, C. (Creator), Volpp, K. G. (Creator) & Duckworth, A. L. (Creator), SAGE Journals, 2022
DOI: 10.25384/sage.c.6232816.v1, https://sage.figshare.com/collections/A_Randomized_Trial_of_Behavioral_Nudges_Delivered_Through_Text_Messages_to_Increase_Influenza_Vaccination_Among_Patients_With_an_Upcoming_Primary_Care_Visit/6232816/1
Dataset