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Cony Ho
Assistant Professor
,
Northern Arizona University
,
Management, Marketing, and Information Systems Management, Department of
Email
Cony.Ho
nau
edu
h-index
28
Citations
3
h-index
Calculated based on number of publications stored in Pure and citations from Scopus
2021
2025
Research activity per year
Overview
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Scholarly Works
(12)
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Dive into the research topics where Cony Ho is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Keyphrases
Goal Commitment
42%
Consumer Prices
42%
Consumer Life
42%
Paralysis
42%
Collective Influence
42%
Self-regulation
42%
Brand Consumption
42%
State Optimism
42%
Creative Engagement
42%
Candidate Positioning
42%
Coworker Voice
42%
Consumer Spending
42%
Price Perception
42%
Bad Luck
42%
Beneficial Effects
21%
Price Sensitivity
21%
Price Change
21%
Utilitarian
21%
Self-efficacy
21%
One Field
21%
Consumer Perception
21%
Consumer Motivation
21%
Self-control
21%
Price Fluctuation
21%
Voice Endorsement
17%
Detrimental Effects
10%
Creative Activity
10%
Self-regulatory Resources
10%
Human Beliefs
10%
Moderating Factors
10%
Lottery
10%
Resource-based Theory
10%
Gambling
10%
New Experience
10%
Consumer Attention
10%
Expectancy
10%
Self-motivation
10%
Zero-sum Beliefs
9%
Consumer Goals
8%
Pickiness
8%
Societal Stress
5%
Disaster Management Plan
5%
Weather Cue
5%
Donator
5%
Psychology
Field Study
100%
Pessimism
42%
Risk-Taking
42%
Political Ideology
42%
Self-Efficacy
42%
Counterproductive Work Behavior
42%
Empathy
42%
Mindset
42%
Social Dominance
42%
Risk Behavior
42%
Self-Regulation
42%
Preregistered
42%
Extrinsic Motivation
42%
Neuroticism
42%
Self-Regulatory Resource
42%
Avoidance-Approach
42%
Intrinsic Motivation
42%
Locus of Control
14%
Social Sciences
Political Ideology
57%
Gift-Giving
42%
Elections
42%
Price
42%
Consumer Need
42%
Price Perception
42%
Expenditure
28%
Consumer Perception
14%
Consumer Research
14%
Consumer Motivation
14%
Charity
14%
Resource Allocation
5%
