Scholarly Works per year
Scholarly Works per year
Personal profile
Education/Academic qualification
PHD, University of Alberta
… → 1992
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Dive into the research topics where Douglas Olsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G. & Pracejus, J. W., Aug 2020, In: Journal of Business Research. 116, p. 245-257 13 p.Research output: Contribution to journal › Article › peer-review
19 Scopus citations -
Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule
Thomas, D., Olsen, G. & Murray, K., Mar 29 2018, In: European Journal of Marketing. 52, 3-4, p. 866-881 16 p.Research output: Contribution to journal › Article › peer-review
7 Scopus citations -
When white space is more than "burning money": Economic signaling meets visual commercial rhetoric
Pracejus, J. W., O'Guinn, T. C. & Olsen, G., Sep 2013, In: International Journal of Research in Marketing. 30, 3, p. 211-218 8 p.Research output: Contribution to journal › Article › peer-review
32 Scopus citations -
Print advertising: White space
Olsen, G., Pracejus, J. W. & O'Guinn, T. C., Jun 1 2012, In: Journal of Business Research. 65, 6, p. 855-860 6 p.Research output: Contribution to journal › Article › peer-review
Open Access31 Scopus citations -
How many pictures should your print ad have?
Chowdhury, R. M. M. I., Olsen, G. & Pracejus, J. W., Jan 2011, In: Journal of Business Research. 64, 1, p. 3-6 4 p.Research output: Contribution to journal › Article › peer-review
20 Scopus citations