Keyphrases
Cause-related Marketing
100%
Donation Rate
66%
Consumer Confusion
41%
Marketing Campaign
41%
Simultaneous Presentation
38%
Affect Integration
38%
Television Programming
33%
Customized Advertising
33%
Vague Quantifiers
33%
Presentation Context
33%
Enhanced Learning
33%
Affective Events
33%
Peak-end Rule
33%
Consumer Behaviour
33%
Brand-cause Fit
33%
Radio
33%
Money Burning
33%
Salient Stimuli
33%
Incidental Learning Task
33%
White Space
33%
Course Materials
33%
Advertising Copy
25%
Potential Consumers
25%
Consumer Preferences
25%
Customization
25%
Instructional Methods
16%
Learning Methods
16%
Message Recall
16%
Audio Context
16%
Excess Resources
16%
Profit-led
16%
Participant Motivation
16%
High Attitude
16%
Accounting Profession
16%
Purchase Intention
16%
Creative Director
13%
Negative pictures
11%
Affective Intensity
11%
Sociohistorical Theory
11%
Advertisement Content
11%
Visual Theory
11%
Presentation Mode
9%
Simultaneous Mode
9%
Specific Events
9%
Message Relevance
8%
Marketing Mix Elements
8%
Commercial Radio
8%
Past Behavior
8%
Company Trust
8%
Customer Relationship
8%
Social Sciences
Cause Related Marketing
66%
Charity
41%
Brand Name
33%
Cognitive Response
33%
Advertising
33%
Consumer Price
33%
Rhetoric
33%
Consumer Behavior
33%
Twentieth Century
16%
Teaching Methods
16%
Consumer Perception
16%
Empirical Research
16%
North America
16%
Advertising Agency
16%
Government Policy
8%
Advertising Strategy
8%
