Grants per year
Personal profile
Education/Academic qualification
PHD, University of Houston-University Park
… → 1979
MBA, University of Houston-University Park
… → 1974
BBA, University of Houston-University Park
… → 1972
Fingerprint
Dive into the research topics where Michael Mokwa is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Grants
- 2 Finished
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Implementing marketing strategies: Developing and testing a managerial theory
Noble, C. H. & Mokwa, M. P., Jan 1 1999, In: Journal of marketing. 63, 4, p. 57-73 17 p.Research output: Contribution to journal › Article › peer-review
260 Scopus citations -
Implementing Marketing Strategies: Developing and Testing a Managerial Theory
Noble, C. H. & Mokwa, M. P., Oct 1999, In: Journal of marketing. 63, 4, p. 57-73 17 p.Research output: Contribution to journal › Article › peer-review
15 Scopus citations -
SERV*OR: A managerial measure of organizational service-orientation
Lytle, R. S., Hom, P. & Mokwa, M., 1998, In: Journal of Retailing. 74, 4, p. 455-489 35 p.Research output: Contribution to journal › Article › peer-review
254 Scopus citations -
Strategic groups, mobility barriers, and competitive advantage: An empirical investigation
Olusoga, S. A., Mokwa, M. & Noble, C. H., Jun 1995, In: Journal of Business Research. 33, 2, p. 153-164 12 p.Research output: Contribution to journal › Article › peer-review
Open Access19 Scopus citations -
Evaluating health care quality: The moderating role of outcomes
Lytle, R. S. & Mokwa, M. P., Jan 1 1992, In: Journal of Health Care Marketing. 12, 1, p. 4-14 11 p.Research output: Contribution to journal › Article › peer-review
83 Scopus citations
Press/Media
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Valley Industry Sees Windfall From Super Bowl
2/14/23
1 item of Media coverage
Press/Media: Press / Media
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On heels of pandemic, Valley hospitality industry eyes potential windfall from Super Bowl
2/13/23
1 item of Media coverage
Press/Media: Press / Media
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Valley hospitality industry eyes potential windfall from Super Bowl 57
2/13/23
2 items of Media coverage
Press/Media: Press / Media
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On heels of pandemic, Valley hospitality industry eyes potential windfall from Super Bowl 57 – Cronkite News
2/12/23
1 item of Media coverage
Press/Media: Press / Media
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Hospitality industry eyes potential windfall from Super Bowl 57
2/11/23
1 item of Media coverage
Press/Media: Press / Media