Scholarly Works per year
Scholarly Works per year
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Dive into the research topics where Richard Ettenson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Rethinking the 4 P's
Ettenson, R., Conrado, E. & Knowles, J., Jan 2013, In: Harvard Business Review. 91, 1-2Research output: Contribution to journal › Comment/debate › peer-review
33 Scopus citations -
The question every project team should answer
Brown, K. A., Hyer, N. L. & Ettenson, R., Sep 1 2013, In: MIT Sloan Management Review. 55, 1, p. 49-57 9 p.Research output: Contribution to journal › Review article › peer-review
8 Scopus citations -
Why every project needs a brand (and how to create one)
Brown, K. A., Ettenson, R. & Hyer, N. L., Jun 1 2011, In: MIT Sloan Management Review. 52, 4, p. 61-68 8 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Growing green
Unruh, G. & Ettenson, R., Jun 1 2010, In: Harvard Business Review. 88, 6Research output: Contribution to journal › Article › peer-review
55 Scopus citations -
Winning in the green frenzy
Unruh, G. & Ettenson, R., Nov 1 2010, In: Harvard Business Review. 88, 11Research output: Contribution to journal › Article › peer-review
31 Scopus citations
Press/Media
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Bed Bath & Bankruptcy: Lessons for Senior Leaders
5/18/23
1 item of Media coverage
Press/Media: Press / Media
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Call for Papers | Journal of International Marketing: Evaluating MNEs’ Transformative Marketing Approaches in an Era of Disruption
7/5/22
1 item of Media coverage
Press/Media: Press / Media
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Great Strategy Considers More Than Customers and Investors
8/5/21
1 item of Media coverage
Press/Media: Press / Media
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As Stores Reopen, Which Customers Are Most Likely to Return? New research in MIT Sloan Review reveals how consumer preferences have changed and how retailers can adapt
9/29/20
1 item of Media coverage
Press/Media: Press / Media
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