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Collaborations and top research areas from the last five years
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Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games
Yin, J., Feng, Y. & Liu, Y., Jan 1 2025, In: Marketing Science. 44, 1, p. 220-239 20 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Scopus citations -
What happens when platforms disclose the purchase history associated with product reviews?
Liu, M., Zeng, X., Zhang, C. & Liu, Y., Jan 2025, In: Decision Support Systems. 188, 114367.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
Winning seats: Contingency selling in markets with limited capacity and diverse preferences
Wang, P., Ghosh, B. & Liu, Y., Jun 2025, In: International Journal of Research in Marketing. 42, 2, p. 433-449 17 p.Research output: Contribution to journal › Article › peer-review
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Impacts of chief marketing officer in product recalls
Liu, A. X., Liu, Y., Luo, T. & Wang, R., Sep 2024, In: Marketing Letters. 35, 3, p. 409-421 13 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations -
Marketing strategies in reward-based crowdfunding: The role of demand uncertainties
Wang, P., Ghosh, B., Liu, Y. & Wang, P., Dec 2024, In: International Journal of Research in Marketing. 41, 4, p. 724-744 21 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Scopus citations
Datasets
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Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
Gao, W. (Creator), Ji, L. (Creator), Liu, Y. (Creator) & Sun, Q. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4921614, https://sage.figshare.com/collections/Branding_Cultural_Products_in_International_Markets_A_Study_of_Hollywood_Movies_in_China/4921614
Dataset
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Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
Gao, W. (Creator), Ji, L. (Creator), Liu, Y. (Creator) & Sun, Q. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4921614.v1, https://sage.figshare.com/collections/Branding_Cultural_Products_in_International_Markets_A_Study_of_Hollywood_Movies_in_China/4921614/1
Dataset
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Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
Gao, W. (Contributor), Ji, L. (Creator), Liu, Y. (Creator) & Sun, Q. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4921614, https://sage.figshare.com/collections/Branding_Cultural_Products_in_International_Markets_A_Study_of_Hollywood_Movies_in_China/4921614
Dataset
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Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
Gao, W. (Contributor), Ji, L. (Creator), Liu, Y. (Creator) & Sun, Q. (Creator), SAGE Journals, 2020
DOI: 10.25384/sage.c.4921614.v1, https://sage.figshare.com/collections/Branding_Cultural_Products_in_International_Markets_A_Study_of_Hollywood_Movies_in_China/4921614/1
Dataset