Abstract
Aimed at analyzing the continuity of core competence in a core field, the behavior of 11 Japanese pharmaceutical firms over the last two decades was analyzed. This study demonstrates that firms could maintain originality as a core competence in ongoing new product development (NPD) by utilizing a licensed alliance product as a tool for maintaining or injecting this originality. This finding was demonstrated by a comparative study of the core fields of each firm in the Japanese pharmaceutical industry.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 607-614 |
| Number of pages | 8 |
| Journal | Technovation |
| Volume | 22 |
| Issue number | 10 |
| DOIs | |
| State | Published - Oct 2002 |
| Externally published | Yes |
Keywords
- Alliance
- Co-evolution of creativity and efficiency
- Core field
- Pharmaceutical competitive strategy
ASJC Scopus subject areas
- General Engineering
- Management of Technology and Innovation
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