@inproceedings{240dc7d4eddf42ef9a649641691fe690,
title = "Classifying COVID-19 Related Meta Ads Using Discourse Representation Through a Hypergraph",
abstract = "Despite Meta{\textquoteright}s efforts to promote health information in the COVID-19 pandemic, the growing number of ads is making online content control extremely challenging. To effectively categorize the ads, this work investigates the major discourses shared across Meta ads with various categories related to COVID-19. We propose an interpretable classification model that captures common discourses in the form of keywords and phrases in ads. Particularly, we propose to use hypergraph to connect ads and discourses to capture their high-order interactions. Experiments on a curated Meta Ads dataset show that our model can provide subject-specific discourses and improve classification performance significantly.",
keywords = "Hypergraph, Meta advertisement, Text classification",
author = "Ujun Jeong and Zeyad Alghamdi and Kaize Ding and Lu Cheng and Baoxin Li and Huan Liu",
note = "Funding Information: Acknowledgements. This work was supported by the Office of Naval Research under Award No. N00014-21-1-4002. Opinions, interpretations, conclusions, and recommendations are those of the authors. Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.; 15th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction and Behavior Representation in Modeling and Simulation Conference, SBP-BRiMS 2022 ; Conference date: 20-09-2022 Through 23-09-2022",
year = "2022",
doi = "10.1007/978-3-031-17114-7_4",
language = "English (US)",
isbn = "9783031171130",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "35--45",
editor = "Robert Thomson and Christopher Dancy and Aryn Pyke",
booktitle = "Social, Cultural, and Behavioral Modeling - 15th International Conference, SBP-BRiMS 2022, Proceedings",
address = "Germany",
}