Click fraud and the adverse effects of competition

Xiarong Li; Daniel Zeng; Yong Liu; Yanwu Yang

doi:10.1109/MIS.2011.76

Click fraud and the adverse effects of competition

Xiarong Li, Daniel Zeng, Yong Liu, Yanwu Yang

Marketing

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.

Original language	English (US)
Article number	5999636
Pages (from-to)	31-39
Number of pages	9
Journal	IEEE Intelligent Systems
Volume	26
Issue number	6
DOIs	https://doi.org/10.1109/MIS.2011.76
State	Published - Nov 2011

Keywords

click fraud
intelligent systems
social and economic computing

ASJC Scopus subject areas

Computer Networks and Communications
Artificial Intelligence

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10.1109/MIS.2011.76

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title = "Click fraud and the adverse effects of competition",

abstract = "Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.",

keywords = "click fraud, intelligent systems, social and economic computing",

author = "Xiarong Li and Daniel Zeng and Yong Liu and Yanwu Yang",

note = "Funding Information: We thank the anonymous reviewers for valuable comments. This work is supported by the National Natural Science Foundation of China (grants 70890084, 71071152, 71025001, 71102117, 60875049, and 60921061) and the Chinese Academy of Sciences (grants 2F09N05 and 2F09N06).",

year = "2011",

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AU - Li, Xiarong

AU - Zeng, Daniel

AU - Liu, Yong

AU - Yang, Yanwu

N1 - Funding Information: We thank the anonymous reviewers for valuable comments. This work is supported by the National Natural Science Foundation of China (grants 70890084, 71071152, 71025001, 71102117, 60875049, and 60921061) and the Chinese Academy of Sciences (grants 2F09N05 and 2F09N06).

PY - 2011/11

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N2 - Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.

AB - Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.

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Click fraud and the adverse effects of competition

Abstract

Keywords

ASJC Scopus subject areas

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