Creating a hospitality sales management course on the web: Lessons for the beginner

Research output: Chapter in Book/Report/Conference proceedingChapter


What can traditionally experienced faculty expect when training for, designing, and implementing his or her first undergraduate university Web-based course? This case study describes one faculty person's experience in converting his traditionally taught hospitality sales management course to Web-based instruction. In an extended metaphor, the novice faculty person is viewed as a gold prospector who needs a map to the territory, tools and provisions, and first hand stories to provide guidance. Similarly, the faculty person making this journey is provided: (a) a Project Management Model, (b) basic Web course tools, and (c) the author's lessons learned.

Original languageEnglish (US)
Title of host publicationThe Internet and Travel and Tourism Education
PublisherCRC Press
Number of pages27
ISBN (Electronic)9781000946192
ISBN (Print)9780789016515
StatePublished - May 31 2023


  • Design and implementation
  • Education
  • Internet
  • Project management

ASJC Scopus subject areas

  • General Biochemistry, Genetics and Molecular Biology
  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Agricultural and Biological Sciences
  • General Medicine


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