Determinants of consumers’ online/offline shopping behaviours during the COVID-19 pandemic

Jihyo Moon; Yunseon Choe; Hakjun Song

doi:10.3390/ijerph18041593

Determinants of consumers’ online/offline shopping behaviours during the COVID-19 pandemic

Jihyo Moon, Yunseon Choe, Hakjun Song

Sustainable Tourism, Center for

Research output: Contribution to journal › Article › peer-review

107 Scopus citations

Abstract

The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Un-like prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers’ daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contrib-ute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.

Original language	English (US)
Article number	1593
Pages (from-to)	1-17
Number of pages	17
Journal	International journal of environmental research and public health
Volume	18
Issue number	4
DOIs	https://doi.org/10.3390/ijerph18041593
State	Published - Feb 2 2021

Keywords

COVID-19
Offline shopping channel
Online shopping channel
Ordered logit model

ASJC Scopus subject areas

Pollution
Public Health, Environmental and Occupational Health
Health, Toxicology and Mutagenesis

Access to Document

10.3390/ijerph18041593

Cite this

@article{5adf9487eef24ea7859f2b3bb69e40e3,

title = "Determinants of consumers{\textquoteright} online/offline shopping behaviours during the COVID-19 pandemic",

abstract = "The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Un-like prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers{\textquoteright} daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contrib-ute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.",

keywords = "COVID-19, Offline shopping channel, Online shopping channel, Ordered logit model",

author = "Jihyo Moon and Yunseon Choe and Hakjun Song",

note = "Publisher Copyright: {\textcopyright} 2021 by the authors. Licensee MDPI, Basel, Switzerland.",

year = "2021",

month = feb,

day = "2",

doi = "10.3390/ijerph18041593",

language = "English (US)",

volume = "18",

pages = "1--17",

journal = "International journal of environmental research and public health",

issn = "1661-7827",

publisher = "Multidisciplinary Digital Publishing Institute (MDPI)",

number = "4",

}

TY - JOUR

T1 - Determinants of consumers’ online/offline shopping behaviours during the COVID-19 pandemic

AU - Moon, Jihyo

AU - Choe, Yunseon

AU - Song, Hakjun

PY - 2021/2/2

Y1 - 2021/2/2

N2 - The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Un-like prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers’ daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contrib-ute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.

AB - The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Un-like prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers’ daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contrib-ute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.

KW - COVID-19

KW - Offline shopping channel

KW - Online shopping channel

KW - Ordered logit model

UR - http://www.scopus.com/inward/record.url?scp=85100488430&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85100488430&partnerID=8YFLogxK

U2 - 10.3390/ijerph18041593

DO - 10.3390/ijerph18041593

M3 - Article

C2 - 33567566

SN - 1661-7827

VL - 18

SP - 1

EP - 17

JO - International journal of environmental research and public health

JF - International journal of environmental research and public health

IS - 4

M1 - 1593

ER -

Determinants of consumers’ online/offline shopping behaviours during the COVID-19 pandemic

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this