Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

Chloe Preece; Athanasia Daskalopoulou; Hope Schau

doi:10.1177/14705931221148513

Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

Chloe Preece, Athanasia Daskalopoulou, Hope Schau

Research output: Contribution to journal › Editorial › peer-review

Original language	English (US)
Pages (from-to)	3-9
Number of pages	7
Journal	Marketing Theory
Volume	23
Issue number	1
DOIs	https://doi.org/10.1177/14705931221148513
State	Published - Mar 2023
Externally published	Yes

ASJC Scopus subject areas

Marketing

Access to Document

10.1177/14705931221148513

Cite this

@article{01be0e482160453e92f9c9506be23555,

title = "Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes",

author = "Chloe Preece and Athanasia Daskalopoulou and Hope Schau",

year = "2023",

month = mar,

doi = "10.1177/14705931221148513",

language = "English (US)",

volume = "23",

pages = "3--9",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "1",

}

TY - JOUR

T1 - Editorial

T2 - Troubled times demand heroes: Heroic marketing and marketing heroes

AU - Preece, Chloe

AU - Daskalopoulou, Athanasia

AU - Schau, Hope

PY - 2023/3

Y1 - 2023/3

UR - http://www.scopus.com/inward/record.url?scp=85146067127&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85146067127&partnerID=8YFLogxK

U2 - 10.1177/14705931221148513

DO - 10.1177/14705931221148513

M3 - Editorial

SN - 1470-5931

VL - 23

SP - 3

EP - 9

JO - Marketing Theory

JF - Marketing Theory

IS - 1

ER -

Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this