Effect of collectivistic cultural imperatives on Asian American meta-stereotypes

The present study explored self-perceptions and meta-stereotypes along two dimensions, individuation and sociability, within a sample of Asian American and European American students. For both ethnic groups, meta-stereotypes in dimensions of individuation and sociability appear to be exaggerated forms of self-perceptions along these dimensions. Both Asian and European Americans distinguish between self-perceptions of sociability and individuation, showing that sociability and individuation are two independent constructs. Asian Americans, however, perceived that others who expect a certain level of sociability from their ethnic group would also expect the same level of individuation. Implications of these findings for the perpetuation of Asian stereotypes are discussed.