Abstract
This study evaluates the impact of a microentrepreneurship-focused pedagogical intervention in a college level tourism course aimed at increasing students’ tourism e-microentrepreneurial self-efficacy (TeMSE). Given that high entrepreneurial self-efficacy is associated with enterprise success, enhancing levels of TeMSE is warranted to grow a more just tourism economy in a sector largely controlled by profit-oriented large corporations. However, tourism and hospitality departments have largely neglected the importance of developing entrepreneurial potential, instead striving to service the corporate sector with a plug-and-play workforce. Conversely, we believe that the focus should be on equipping students with microentrepreneurial skills and abilities necessary to tap into the opportunities afforded by the burgeoning peer-to-peer economy. Accordingly, we developed a battery of hands-on learning tools to enhance students’ efficacy beliefs in their tourism entrepreneurial skills. Analysis of pre-post data suggests improvements only in the students’ efficacy to pursue innovation.
Original language | English (US) |
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Pages (from-to) | 341-359 |
Number of pages | 19 |
Journal | Journal of Teaching in Travel and Tourism |
Volume | 19 |
Issue number | 4 |
DOIs | |
State | Published - Oct 2 2019 |
Externally published | Yes |
Keywords
- Self-efficacy
- entrepreneurship
- microentrepreneurship
- peer-to-peer economy
- tourism
ASJC Scopus subject areas
- Education
- Tourism, Leisure and Hospitality Management