Original language | English (US) |
---|---|
Pages (from-to) | 319-324 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 52 |
Issue number | 4 |
DOIs |
|
State | Published - Jan 1 2009 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Samuel Certo, Todd W. Moss, Jeremy C. Short
Research output: Contribution to journal › Comment/debate › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 319-324 |
Number of pages | 6 |
Journal | Business Horizons |
Volume | 52 |
Issue number | 4 |
DOIs |
|
State | Published - Jan 1 2009 |