Abstract
This entry provides an overview of the extended parallel process model (EPPM), which was advanced to help explain why fear appeal messages might succeed or fail. In addition to introducing the EPPM, this entry will also (i) define fear appeals, (ii) summarize results from three recent meta-analyses regarding fear appeals in general and the EPPM in particular, (iii) identify two noteworthy gaps in EPPM research, and (iv) provide a few recommendations for those wishing to develop effective fear appeal messages.
| Original language | English (US) |
|---|---|
| Title of host publication | The International Encyclopedia of Health Communication |
| Publisher | Wiley |
| Pages | 1-5 |
| Number of pages | 5 |
| ISBN (Electronic) | 9781119678816 |
| ISBN (Print) | 9780470673959 |
| DOIs | |
| State | Published - Jan 1 2022 |
| Externally published | Yes |
Keywords
- EPPM
- extended parallel process model
- fear appeals
- perceived efficacy
- perceived threat
ASJC Scopus subject areas
- General Arts and Humanities
- General Social Sciences
- General Engineering
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