Abstract
The use of sports metaphors to convey business lessons both within and outside the classroom is a common phenomenon. The sports metaphor, however, is prone to misuse and can often inadvertently exclude large segments of the student popula tion. To address these issues, we put forth an innovative and novel pedagogical approach that attempts to capitalize better on the shared meanings between athlet ics and certain business practices. Using the sports of tennis and basketball, we demonstrate how sports metaphors can he responsibly used to aid in the under standing of business lessons, such as managerial decision making.
Original language | English (US) |
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Pages (from-to) | 23-35 |
Number of pages | 13 |
Journal | Business Communication Quarterly |
Volume | 66 |
Issue number | 4 |
DOIs | |
State | Published - Dec 2003 |
Keywords
- Metaphors
- decision making
- sports
ASJC Scopus subject areas
- Business and International Management
- Business, Management and Accounting (miscellaneous)
- Arts and Humanities (miscellaneous)
- Economics, Econometrics and Finance (miscellaneous)