Abstract
The 2007-2009 recession led to a significant decrease in consumer demand. We use monthly inventory and sales data to study the impact of the recession on manufacturers, wholesalers and retailers in the U.S. manufacturing sector. We find wholesalers responded late and drastically, indicative of a bullwhip effect, while retailers responded quickly and more conservatively, indicative of environmental smoothing. Smoothing of demand and inventory is demonstrated as an alternative response to a significant change in demand.
Original language | English (US) |
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Pages (from-to) | 12-18 |
Number of pages | 7 |
Journal | Journal of Supply Chain Management |
Volume | 46 |
Issue number | 1 |
DOIs |
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State | Published - Jan 1 2010 |
Keywords
- Bullwhip effect
- Consumer behavior
- Demand variation
- Economic crisis
- Inventory management
- Manufacturer
- Manufacturing sector
- Recession
- Retailer
- Sales
- Supply chain management
- Wholesaler
ASJC Scopus subject areas
- Management Information Systems
- Economics, Econometrics and Finance (miscellaneous)
- Marketing