Linked variational autoencoders for inferring substitutable and supplementary items

Recommendation in the modern world is not only about capturing the interaction between users and items, but also about understanding the relationship between items. Besides improving the quality of recommendation, it enables the generation of candidate items that can serve as substitutes and supplements of another item. For example, when recommending Xbox, PS4 could be a logical substitute and the supplements could be items such as game controllers, surround system, and travel case. Therefore, given a network of items, our objective is to learn their content features such that they explain the relationship between items in terms of substitutes and supplements. To achieve this, we propose a generative deep learning model that links two variational autoencoders using a connector neural network to create Linked Variational Autoencoder (LVA). LVA learns the latent features of items by conditioning on the observed relationship between items. Using a rigorous series of experiments, we show that LVA significantly outperforms other representative and state-of-the-art baseline methods in terms of prediction accuracy. We then extend LVA by incorporating collaborative filtering (CF) to create CLVA that captures the implicit relationship between users and items. By comparing CLVA with LVA we show that inducing CF-based features greatly improve the recommendation quality of substitutable and supplementary items on a user level.