Abstract
This paper describes how AXA Ireland has made the transformation from a traditionally non-innovative insurance company to a highly innovative market leader in the Irish insurance market. The paper describes the specific steps taken at AXA to improve innovation performance and discusses some of the initiatives introduced in the company to foster innovation activities. The paper concludes by highlighting some lessons that managers in service companies can learn from the AXA Ireland experience.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 272-281 |
| Number of pages | 10 |
| Journal | Journal of Change Management |
| Volume | 2 |
| Issue number | 3 |
| DOIs | |
| State | Published - 2001 |
| Externally published | Yes |
Keywords
- brand and empowerment
- communication
- innovation
- reward and recognition
- service sector
- strategy
- teamwork
ASJC Scopus subject areas
- Strategy and Management