Non-conscious activation of an elderly stereotype leads to safer driving behavior

Russell Branaghan; Robert Gray

Non-conscious activation of an elderly stereotype leads to safer driving behavior

Russell Branaghan, Robert Gray

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Under the guise of evaluating a head-up display in a driving simulator, participants completed scrambled sentence tasks (while waiting at stop signs) designed to prime an elderly stereotype. Driving speed and driving time between stop signs in this Elderly Stereotype condition were compared to a Control condition in which age non-specific words were substituted for elderly stereotyped words. Participants had a lower maximum speed and longer driving time in the Elderly Stereotype condition than in the Control condition. This effect was obtained even though the participants were completely unaware of the theme in the experimental condition. Theoretical, as well as applied implications are discussed.

Original language	English (US)
Title of host publication	52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008
Pages	1870-1874
Number of pages	5
State	Published - Dec 1 2008
Event	52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008 - New York, NY, United States Duration: Sep 22 2008 → Sep 26 2008

Publication series

Name	Proceedings of the Human Factors and Ergonomics Society
Volume	3

Other

Other	52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008
Country/Territory	United States
City	New York, NY
Period	9/22/08 → 9/26/08

ASJC Scopus subject areas

Human Factors and Ergonomics

Cite this

Branaghan, R & Gray, R 2008, Non-conscious activation of an elderly stereotype leads to safer driving behavior. in 52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008. Proceedings of the Human Factors and Ergonomics Society, vol. 3, pp. 1870-1874, 52nd Human Factors and Ergonomics Society Annual Meeting, HFES 2008, New York, NY, United States, 9/22/08.

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AB - Under the guise of evaluating a head-up display in a driving simulator, participants completed scrambled sentence tasks (while waiting at stop signs) designed to prime an elderly stereotype. Driving speed and driving time between stop signs in this Elderly Stereotype condition were compared to a Control condition in which age non-specific words were substituted for elderly stereotyped words. Participants had a lower maximum speed and longer driving time in the Elderly Stereotype condition than in the Control condition. This effect was obtained even though the participants were completely unaware of the theme in the experimental condition. Theoretical, as well as applied implications are discussed.

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ER -

Non-conscious activation of an elderly stereotype leads to safer driving behavior

Abstract

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ASJC Scopus subject areas

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