TY - JOUR
T1 - Nostalgia and consumer behavior
AU - Weingarten, Evan
AU - Wei, Ziwei
N1 - Publisher Copyright: © 2022 Elsevier Ltd
PY - 2023/2
Y1 - 2023/2
N2 - The present review examines how and when nostalgia, a social emotion with a rich history in marketing, affects consumption-relevant outcomes. It comments that in recent years, nostalgia's role within consumer behavior, including advertising, consumption, and product choice operates through feelings of social connectedness, and thus research must consider boundary conditions based on social parameters. Moreover, it discusses the role of nostalgia in buffering the self from threats, how these threats may elicit nostalgia, and the impact on downstream consumption. It finally examines whether nostalgia always does or does not have a positive impact on consumption-relevant outcomes. Across these areas, the review suggests potential future research directions on potential discrepancies that operate through social boundary conditions.
AB - The present review examines how and when nostalgia, a social emotion with a rich history in marketing, affects consumption-relevant outcomes. It comments that in recent years, nostalgia's role within consumer behavior, including advertising, consumption, and product choice operates through feelings of social connectedness, and thus research must consider boundary conditions based on social parameters. Moreover, it discusses the role of nostalgia in buffering the self from threats, how these threats may elicit nostalgia, and the impact on downstream consumption. It finally examines whether nostalgia always does or does not have a positive impact on consumption-relevant outcomes. Across these areas, the review suggests potential future research directions on potential discrepancies that operate through social boundary conditions.
KW - Consumer behavior
KW - Consumption
KW - Nostalgia
KW - Social connectedness
KW - Threat
UR - http://www.scopus.com/inward/record.url?scp=85147314577&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85147314577&partnerID=8YFLogxK
U2 - 10.1016/j.copsyc.2022.101555
DO - 10.1016/j.copsyc.2022.101555
M3 - Review article
C2 - 36709745
SN - 2352-250X
VL - 49
JO - Current Opinion in Psychology
JF - Current Opinion in Psychology
M1 - 101555
ER -