Residents' perceptions of community tourism impacts

This study investigated residents' perceptions of tourism's impact on communities. Data were collected via a statewide survey, using social exchange theory; results suggest residents recognize many positive and negative consequences. Those who feel tourism is important for economic development, benefit from it, and are knowledgeable about the greater positive impacts, but do not differ from others with respect to perceptions of tourism's negative consequences. It is becoming clear that broad-based education and awareness campaigns may be a step toward increased understanding of the industry and, ultimately, greater support of the benefits to a community.