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Service-dominant logic: Premises, perspectives, possibilities
Robert F. Lusch
, Stephen L. Vargo
Marketing
Research output
:
Book/Report
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Book
777
Scopus citations
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Keyphrases
Economic Exchange
25%
Evolution of Marketing
25%
Foundational Premises
50%
Marketing Practices
25%
Marketing Theory
25%
Organizing Framework
25%
Profit-maximizing Firm
25%
Robert F. Lusch
25%
Service-dominant Logic
100%
Social Exchange
25%
Stephen
25%
Social Sciences
Exchange Economics
100%
Marketing Theory
100%
Economics, Econometrics and Finance
Exchange Economics
25%
Industry
25%
Marketing Theory
25%
Service-Dominant Logic
100%
Nursing and Health Professions
Physician
100%