| Original language | English (US) |
|---|---|
| Pages (from-to) | 265-268 |
| Number of pages | 4 |
| Journal | Business Horizons |
| Volume | 49 |
| Issue number | 4 |
| DOIs |
|
| State | Published - 2006 |
| Externally published | Yes |
ASJC Scopus subject areas
- Business and International Management
- Marketing