The strategic marketing audit: An adoption/utilization perspective

Michael Mokwa

doi:10.1108/eb039136

The strategic marketing audit: An adoption/utilization perspective

Michael Mokwa

Marketing

Research output: Contribution to journal › Review article › peer-review

17 Scopus citations

Original language	English (US)
Pages (from-to)	88
Number of pages	1
Journal	Journal of Business Strategy
Volume	6
Issue number	4
DOIs	https://doi.org/10.1108/eb039136
State	Published - Feb 1 1986

ASJC Scopus subject areas

Management Information Systems
Strategy and Management

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10.1108/eb039136

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title = "The strategic marketing audit: An adoption/utilization perspective",

author = "Michael Mokwa",

year = "1986",

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The strategic marketing audit: An adoption/utilization perspective

ASJC Scopus subject areas

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