TY - GEN
T1 - Users joining multiple sites
T2 - 8th International Conference on Weblogs and Social Media, ICWSM 2014
AU - Zafarani, Reza
AU - Liu, Huan
N1 - Publisher Copyright: Copyright © 2014, Association for the Advancement of Artificial Intelligence (www.aaai.org). All rights reserved.
PY - 2014
Y1 - 2014
N2 - The rise of social media has led to an explosion in the number of possible sites users can join. However, this same profusion of social media sites has made it nearly impossible for users to actively engage in all of them simultaneously. Accordingly, users must make choices about which sites to use or to neglect. In this paper, we study users that have joined multiple sites. We study how individuals are distributed across sites, the way they select sites to join, and behavioral patterns they exhibit while selecting sites. Our study demonstrates that while users have a tendency to join the most popular or trendiest sites, this does not fully explain users' selections. We demonstrate that peer pressure also influences the decisions users make about joining emerging sites.
AB - The rise of social media has led to an explosion in the number of possible sites users can join. However, this same profusion of social media sites has made it nearly impossible for users to actively engage in all of them simultaneously. Accordingly, users must make choices about which sites to use or to neglect. In this paper, we study users that have joined multiple sites. We study how individuals are distributed across sites, the way they select sites to join, and behavioral patterns they exhibit while selecting sites. Our study demonstrates that while users have a tendency to join the most popular or trendiest sites, this does not fully explain users' selections. We demonstrate that peer pressure also influences the decisions users make about joining emerging sites.
UR - http://www.scopus.com/inward/record.url?scp=84909953000&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84909953000&partnerID=8YFLogxK
M3 - Conference contribution
T3 - Proceedings of the 8th International Conference on Weblogs and Social Media, ICWSM 2014
SP - 635
EP - 638
BT - Proceedings of the 8th International Conference on Weblogs and Social Media, ICWSM 2014
PB - The AAAI Press
Y2 - 1 June 2014 through 4 June 2014
ER -